[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.soil.cz\/jak-na-seo-optimalizaci-v-roce-2018\/#Article","mainEntityOfPage":"https:\/\/www.soil.cz\/jak-na-seo-optimalizaci-v-roce-2018\/","headline":"Jak na SEO optimalizaci v roce 2018","name":"Jak na SEO optimalizaci v roce 2018","description":"Mezi lidmi panuj\u00ed na Internetu mnoh\u00e9 m\u00fdty a zkreslen\u00e9 informace ohledn\u011b strategie vyhled\u00e1va\u010d\u016f. Nejv\u00fdznamn\u011bj\u0161\u00edm z nich je bezpochyby Google, podle jeho\u017e doporu\u010den\u00ed se tak\u00e9 \u0159\u00edd\u00ed majitel\u00e9 webstr\u00e1nek a odborn\u00edci, kte\u0159\u00ed...","datePublished":"2018-05-12","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.soil.cz\/author\/#Person","name":"","url":"https:\/\/www.soil.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"soil.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.soil.cz\/wp-content\/uploads\/img_a318004_w2194_t1528791161.png","url":"https:\/\/www.soil.cz\/wp-content\/uploads\/img_a318004_w2194_t1528791161.png","height":0,"width":0},"url":"https:\/\/www.soil.cz\/jak-na-seo-optimalizaci-v-roce-2018\/","about":["Internet"],"wordCount":452,"articleBody":"          Mezi lidmi panuj\u00ed na Internetu mnoh\u00e9 m\u00fdty a zkreslen\u00e9 informace ohledn\u011b strategie vyhled\u00e1va\u010d\u016f. Nejv\u00fdznamn\u011bj\u0161\u00edm z nich je bezpochyby Google, podle jeho\u017e doporu\u010den\u00ed se tak\u00e9 \u0159\u00edd\u00ed majitel\u00e9 webstr\u00e1nek a odborn\u00edci, kte\u0159\u00ed \u0159e\u0161\u00ed, jak na SEO optimalizaci. Poj\u010fme do n\u011bkter\u00fdch z nich vn\u00e9st trochu sv\u011btla a objasnit si jejich skute\u010dn\u00fd v\u00fdznam: Meta tag keywords V sou\u010dasn\u00e9 dob\u011b (rok 2018) ji\u017e neplat\u00ed, \u017ee s t\u00edmto atributem pracuj\u00ed vyhled\u00e1va\u010de, a indexuj\u00ed jej. Tato z\u00e1le\u017eitost nem\u00e1 zkr\u00e1tka na pozici va\u0161eho webu \u017e\u00e1dn\u00fd vliv a nen\u00ed t\u0159eba s n\u00ed ztr\u00e1cet \u010das. Meta tag descriptions Jedin\u00e9, na co m\u00e1 vliv, je nav\u00fd\u0161en\u00ed CTR, a to pouze tehdy, bude -lise web v\u00fdrazn\u011b odli\u0161ovat od va\u0161ich konkuren\u010dn\u00edch souputn\u00edk\u016f v SERP. Jestli\u017ee jej v\u016fbec nevypln\u00edte, Google si jej vygeneruje samo\u010dinn\u011b, a rozhodn\u011b nepat\u0159\u00ed k hodnot\u00edc\u00edm krit\u00e9ri\u00edm. Meta tag Title Ten je st\u00e1le platn\u00fdm hr\u00e1\u010dem a nem\u011bli byste na n\u011bj zapom\u00ednat, jeliko\u017e se podle n\u011bj kvalita str\u00e1nek hodnot\u00ed i dnes. Kl\u00ed\u010dov\u00e9 slovo v adrese webu V roce 2018 ji\u017e neplat\u00ed, \u017ee je pro vyhled\u00e1va\u010de podstatn\u00e9 kl\u00ed\u010dov\u00e9 slovo v adresn\u00edm \u0159\u00e1dku webov\u00fdch str\u00e1nek (tedy v URL \u2013 Uniform Resource Locator). V ka\u017ed\u00e9m p\u0159\u00edpad\u011b to znamen\u00e1, pokud jej v adrese m\u00e1te, tak kv\u016fli tomu jej\u00ed podobu rozhodn\u011b nem\u011b\u0148te \u2013 t\u00edm si naopak m\u016f\u017eete p\u0159ivodit zna\u010dn\u00e9 probl\u00e9my. Tento poznatek je podstatn\u00fd pouze pro tv\u016frce nov\u00fdch web\u016f, kte\u0159\u00ed tak mohou pru\u017en\u011b adresy p\u0159izp\u016fsobovat u\u017eivatel\u016fm, nikoliv vyhled\u00e1va\u010d\u016fm.  Jak star\u00e9 je \u201edomain name\u201c St\u00e1\u0159\u00ed dom\u00e9nov\u00e9ho jm\u00e9na (dom\u00e9ny) nem\u00e1 \u017e\u00e1dn\u00fd vliv na pozici ve vyhled\u00e1va\u010d\u00edch. Pochopiteln\u011b, \u017ee star\u0161\u00ed weby mohou m\u00edt (a nemus\u00ed) v\u00fdhodu v tom, \u017ee ji\u017e n\u011bjakou dobu aplikuj\u00ed SEO, ale samotn\u00e1 doba zn\u00e1mosti dom\u00e9ny ve sv\u011bt\u011b Internetu nen\u00ed kvalitativn\u00edm ukazatelem. Stejn\u011b tak pojem \u201eDomain Authority\u201c u n\u011bkter\u00fdch, r\u00e1doby renomovan\u011bj\u0161\u00edch web\u016f, nem\u00e1 \u017e\u00e1dn\u00fd vliv na jejich hodnocen\u00ed vyhled\u00e1va\u010dem Google. Nadpis H1 Obecn\u011b maj\u00ed nadpisy H1 jen mal\u00fd vliv na pr\u00e1ci vyhled\u00e1va\u010d\u016f, nen\u00ed tedy nutn\u00e9 striktn\u011b dodr\u017eovat pouze jeden jedin\u00fd H1 a d\u00e1le ji\u017e pouze strukturu H2, H3 atd. Definice str\u00e1nky m\u00e1 tedy b\u00fdt zam\u011b\u0159ena na p\u0159ehlednost a snadnou orientaci p\u0159edev\u0161\u00edm pro u\u017eivatelskou obec. Mimochodem, podle statistik SEMRush naprosto bezosty\u0161n\u011b operuje v\u00edce ne\u017e 58 procent web\u016f s v\u00edce ne\u017e jedn\u00edm nadpisem H1.                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na SEO optimalizaci v roce 2018","item":"https:\/\/www.soil.cz\/jak-na-seo-optimalizaci-v-roce-2018\/#breadcrumbitem"}]}]